Top 10 Hawaiian Shirt Brands You Can’t Miss in 2025

Looking for the perfect Hawaiian shirt to embody that laid-back island vibe? Whether you’re after a classic vintage-inspired print from a legendary brand like Reyn Spooner or a modern, bold design from a newcomer, this guide to the best Hawaiian shirt brands will help you find your ideal match. From iconic names to hidden gems, we’ll explore the top labels crafting high-quality, stylish shirts that will have you feeling the aloha spirit in no time.

Top 10 Hawaiian Shirt Brands for 2025

Below are the top 10 highly renowned Hawaiian shirt brands that you need to know. Each brand also has its own unique characteristics.

1. Reyn Spooner

Reyn Spooner, established in 1962 in Honolulu, Hawaii, is renowned for its reverse-print Hawaiian shirts and high-quality craftsmanship. The brand’s iconic Spooner Kloth fabric, a blend of combed cotton and spun polyester, has earned it the nickname “the oxford of the islands” for its comfort and durability.

Key Details:

• USP(s): Reverse-print Hawaiian shirts and unique collaborations.
• Origin: Honolulu, Hawaii.
• Price: $119.50 per Hawaiian shirt.
• Featured Products/Categories: Men’s Aloha Shirts/Women’s Dresses
• Rating: 4.5/5 stars (based on quality, style, and durability).
• Website: https://www.reynspooner.com/

Reyn Spooner’s collaborations with fashion labels like Vans, Urban Outfitters, and Stüssy further highlight its versatility, appealing to both traditional and modern audiences. While its premium price may limit accessibility, the brand remains a benchmark for Hawaiian-inspired apparel.

2. Tommy Bahama

Tommy Bahama, founded in 1992, epitomizes luxury resort wear by blending island-inspired aesthetics with high-end comfort. The brand’s commitment to quality and relaxed sophistication has made it synonymous with the laid-back tropical lifestyle.

• Brand’s USPs: Demonstrates eco-consciousness through sustainable collections.
• Origin: Seattle, Washington, USA.

• Price: Approximately $100 to $175 per shirt.

• Featured Products/Categories: Men’s Hawaiian shirts/women’s dresses and kidswear.

• Rating: 4.0/5 stars
• Website: https://www.tommybahama.com/

Customers, especially vacationers, appreciate Tommy Bahama for its quality and island-inspired designs. While the premium price tag reflects the brand’s luxury status, customer reviews consistently highlight satisfaction with the quality and design of the products.

3. Hilo Hattie

Founded in 1963, Hilo Hattie, known as “The Hawaiian Store,” is a prominent name in Hawaiian fashion, cherished by both tourists and locals for its authentic island-inspired apparel.

• Brand’s USPs: Hilo Hattie provides a diverse selection of apparel and souvenirs, making it a one-stop shop for Hawaiian-themed items.
• Origin: Honolulu, Hawaii, USA.

• Price: Approximately $48.99 to $114.99 per shirt.

• Featured Products/Categories: Men’s Aloha shirts/Women’s Muumuus/Family match
• Rating: 4.0/5 stars (based on customer reviews on Yelp)
• Website: https://hilohattie.com/

Hilo Hattie shirts are perfect for travelers who want something casual to wear on the islands or to bring back as an island-inspired souvenir.

4. Two Palms

Established in 1992, Two Palms has been a prominent figure in Hawaiian fashion, renowned for producing stylish and high-quality Aloha shirts that embody the spirit of the islands.

• Brand’s USPs: Each pattern on the shirt is meticulously hand-sewn to preserve the uniqueness of each product.

• Origin: Honolulu, Hawaii, USA.

• Price: Approximately $51.00 to $57.00 for each Aloha shirt.

• Featured Products/Categories: Men’s Rayon Shirts
• Rating: 4.5/5 stars (based on customer reviews from various online retailers).
• Website: https://www.twopalmshawaii.com/

Overall, Two Palms stands out for its commitment to quality craftsmanship, comfortable fabrics, and authentic Hawaiian designs, making it a go-to destination for those seeking genuine Aloha wear.

5. Tapa Aloha Shirts

Tapa Aloha Shirts, seamlessly blend Singaporean heritage with Hawaiian vibrancy, offering a diverse range of designs that cater to various interests.

• Brand’s USPs: Features sports themes, animal motifs, and pop culture references. Also offers stylish shirts at super accessible prices.
• Origin: Singapore.
• Price: Approximately $30 to $50 per Aloha shirt.
• Featured Products/Categories: Sports-themed Aloha shirts (Inspired by leagues like MLB, NFL, and NCAA); Animal and pop culture designs.
• Rating: 4.8/5 stars (based on customer reviews on Amazon)
• Website: https://tapaalohashirt.com/

Unlike regular clothing brands, Tapa Aloha shirts celebrate individuality and self-expression. Whether you’re a sports fan, a connoisseur of pop culture, or simply an animal enthusiast, you will always find something you need here!

6. Paradise Found Hawaiian Shirts

Paradise Found is a well-known Hawaiian shirt brand famous for its fun designs, like the classic Magnum P.I. shirt. They have a wide selection of Hawaiian shirts that mix traditional patterns with modern looks, showing off the true spirit of aloha. Their focus on quality and style has made them a popular choice for genuine Hawaiian clothing.

• Brand’s USPs: Features iconic patterns like the Magnum P.I. shirt.
• Origin: Hawaii, USA.
• Price: Approximately $69 per Aloha shirt.
• Featured Products/Categories: Men’s Hawaiian shirts/Women’s dresses and tops for various occasions.
• Rating: 4.2/5 stars
• Website:https://paradisefoundshirts.com/

Paradise Found’s shirts are suitable for slightly more formal occasions and are priced well above average.

7. Tori Richard

Tori Richard was founded in 1956 and widely known for producing high-quality shirts with bold tropical prints inspired by the beauty of Hawaii.

• Brand’s USP: Known for products made from a variety of materials such as cotton, silk, and linen, providing comfort and durability.
• Origin: Honolulu, Hawaii, USA.
• Price: Around $120 to $145 for an Aloha shirt.
• Featured Products/Categories: Men’s Hawaiian shirts/Women’s dresses and rompers.
• Rating: 4.5/5 stars
• Website: https://toririchard.com/

Also, like Tapa Aloha Shirts, this brand also focuses on being environmentally friendly by using sustainable practices. If you are someone who cares about the environment, look for these best brands.

8. Go Barefoot 1957

Established in 1957 with the motto “We are: Refined, Proud & Bold,”, Go Barefoot 1957 is known for unique, hand-drawn designs that offer a fun, lively feel. They are great for casual days out or vacations to tropical places, offering a comfortable and stylish way to enjoy the Hawaiian lifestyle.

• Brand’s USPs: Collaborates with Hawaiian artists to develop contemporary prints.
• Origin: Hawaii, USA.
• Price: Approximately $98 per Aloha shirt.
• Featured Products/Categories: Men’s and ladies’ Aloha shirts
• Rating: 4.4/5 stars
• Website: http://gobarefoot1957.com

Go Barefoot 1957 offers authentic Hawaiian shirts that capture the island’s spirit, making them a great choice for those seeking quality and style.

9. RJC Hawaii

Established in 1953, RJC Hawaii is a family-owned brand specializing in authentic Hawaiian apparel. They offer a diverse range of Aloha shirts that capture the island’s essence, making them accessible to those seeking quality clothing without the high price tag.

• Brand’s USPs: RJC Hawaii provides quality apparel at accessible prices.
• Origin: Hawaii, USA.
• Price: From $49.50 to $59.00 per Aloha shirt.
• Featured Products/Categories: Men’s and ladies’ Aloha shirts
• Rating: 4.0/5.0 stars
• Website: https://rjchawaii.com/

However, some customers have noted that their website could be more user-friendly, with product prices being somewhat difficult to locate.

10. Hawaiian Islands Paradise

Established in 1993, Hawaiian Islands Paradise is a go-to Hawaiian shirt brand known for its vibrant colors and bold floral prints. The brand’s designs reflect the vibrant spirit of Hawaii, so you’ll see some very colorful pieces. With Hawaiian shirts from Aloha Republic, you’ll definitely look really “shiny”!

• Brand’s USPs: Offers genuine Hawaiian shirts since 1993; features bold, colorful patterns reflecting the lively Hawaiian spirit.
• Origin: Hawaii, USA.
• Price: Approximately $45 to $48 per Aloha shirt.
• Featured Products/Categories: Men’s Hawaiian shirts/Women’s Hawaiian dresses
• Rating: 3.8/5 stars
• Website: https://www.hawaiianislandsparadise.com/

Similar to RJC Hawaii, shoppers also feel that Aloha Republic’s website is straight out of the 80s. However, that could also be because they focus more on in-store sales than online presence.

6 Facts for Choosing Your Best Hawaiian Shirt Brand!

When faced with thousands of options to buy a Hawaiian shirt, you should have some criteria to evaluate whether this store meets your requirements or not. Our list above was selected based on the following criteria:

• Fabric quality: Look for brands that make shirts from high-quality materials such as cotton, silk or rayon. These fabrics are comfortable and breathable.
• Design and pattern: Some brands will lean towards the traditional Aloha style and others may go for a more modern style.
• Fit and size: Not all brands make shirts in sizes for your little one, so if you want to buy a family combo, you should research carefully.
• Price: Each brand will have a different price. While it is true that quality is the most important, there is no shortage of very affordable and extremely high-quality brands such as Tapa Aloha Shirts and Two Palms.
• Durability: A good Hawaiian shirt should last through many washes. Before buying, check out reviews from previous customers.
• Return policy: A brand with a return policy will be a “green light” for you in case it doesn’t fit or there is a manufacturing defect.

FAQs

1. Which Brands Specialize In Custom Designs Or Limited-edition Collections Of Hawaiian Shirts?

Yes, Tapa Aloha Shirts is known for offering custom designs and limited-edition collections, allowing customers to express their personality through unique prints. Reyn Spooner also frequently collaborates with other brands to create exclusive, limited-edition collections.

2. How Does The Price Of A Hawaiian Shirt From Tapa Aloha Shirts Compare To Hilo Hattie Or Tommy Bahama?

Tapa Aloha Shirts are more affordable, typically priced between $30 and $40. In comparison, Hilo Hattie shirts range from $40 to $80, while Tommy Bahama shirts tend to be higher, often priced around $90 to $120.

3. Which Brands Have The Designs For Formal Occasions?

Tommy Bahama is known for offering Hawaiian shirts that combine island style with a more sophisticated, polished look, perfect for formal occasions. Paradise Found Hawaiian Shirts also offers refined designs suitable for slightly more formal settings while still embracing the Aloha spirit.

Here are the top 10 best Hawaiian shirt brands you can find. This list is not only selected based on our research and criteria, but also actual shopping experiences. Hope you will find your favorite brand with Tapa Aloha Shirt’s list!